Question 1 You are to construct a business model canvas and analyse the opportunities for launching a social enterprise business or a business with a social impact. In your report, you should appraise in detail each section of the business model canvas. The report should also include a brief discussion of any two (2) legal issues relating to starting and operating the business. The report should include a brief competitor analysis. The report should also demonstrate an understanding and a detailed description of the revenue stream and the cost drivers.

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Question 1 You are to construct a business model canvas and analyse the opportunities for launching a social enterprise business or a business with a social impact. In your report, you should appraise in detail each section of the business model canvas. The report should also include a brief discussion of any two (2) legal issues relating to starting and operating the business. The report should include a brief competitor analysis. The report should also demonstrate an understanding and a detailed description of the revenue stream and the cost drivers.

SECTION A (Total 65 marks) Background Kareem and Jimmy have been friends since primary school. They have both just completed national service. Both of them want to be entrepreneurs and start their own businesses. Jimmy’s mother is a faculty at SUSS and suggested that they apply for the ‘Alibaba Cloud – SUSS Certificate/Minor in Entrepreneurship’. To be admitted into the programme, they have to present their ideas to a panel of judges who will only admit ideas that are viable. The SUSS website states the following: Assessment criteria for business proposal applications: • Uniqueness of business concept • Feasibility of the business model • Strength of management team • Potential market value • Working prototype • Social impact (preferred) Assessment criteria to receive 40 cu Certificate: 1. Participation in the Cloud Computing Course by Alibaba Cloud 2. Participation in the “Pitch to Investors” event organised by SUSS and Alibaba Cloud

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Question 1 You are to construct a business model canvas and analyse the opportunities for launching a social enterprise business or a business with a social impact. In your report, you should appraise in detail each section of the business model canvas. The report should also include a brief discussion of any two (2) legal issues relating to starting and operating the business. The report should include a brief competitor analysis. The report should also demonstrate an understanding and a detailed description of the revenue stream and the cost drivers.

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SECTION A (Total 65 marks)

Background

Kareem and Jimmy have been friends since primary school. They have both just completed national service. Both of them want to be entrepreneurs and start their own businesses.

Jimmy’s mother is a faculty at SUSS and suggested that they apply for the ‘Alibaba Cloud – SUSS Certificate/Minor in Entrepreneurship’. To be admitted into the programme, they have to present their ideas to a panel of judges who will only admit ideas that are viable. The SUSS website states the following:

Assessment criteria for business proposal applications:

• Uniqueness of business concept

• Feasibility of the business model

• Strength of management team

• Potential market value

• Working prototype

• Social impact (preferred)

Assessment criteria to receive 40 cu Certificate:
1. Participation in the Cloud Computing Course by Alibaba Cloud

2. Participation in the “Pitch to Investors” event organised by SUSS and Alibaba Cloud

3. Start-ups who have earned an annual revenue of SGD250,000 OR secured funding from any one of the following, with proof of funding submitted:

oVenture Capitalist

oAngel Investor

oIncubator Programme

oAccelerator Programme

o Government Grants

(Source: https://www.suss.edu.sg/experience-at-suss/entrepreneurship/alibaba-cloud-suss-entrepreneurship-programme )

Kareem and Jimmy did not know of this certificate opportunity and were excited. They thought it was a good way to get feedback and to obtain funding. They also liked the idea of social impact and were keen to establish a social enterprise. They decided to go back to the drawing board to come up with a sustainable social enterprise idea.

BUS357 Copyright © 2022 Singapore University of Social Sciences (SUSS) Page 7 of 10

ECA – January Semester 2022

They approached you (as a business consultant) for advice and help. The following information was given to you:

(a) They would like to apply for the Alibaba Cloud – SUSS Certificate in Entrepreneurship.

(b) They want their business to be a social enterprise and have social impact.

(c) They are open to any new ideas.

(d) The amount of capital between them (after paying for your professional fees) was only $12,000/- SGD. Hence, they would also need to seek funding. They are open to obtaining loans and/or equity investors.

(e) They are very clear that they DO NOT want to franchise a business.

The deliverables they asked from you were:

1. Recommend a suitable social enterprise business and how it will help a social cause.

2. Prepare a complete business model canvas for them to adopt.

3. Develop slides for pitching for entry into the programme.

4. Prepare a presentation video to be presented to the panel of judges for admission into the programme.

Question 1

You are to construct a business model canvas and analyse the opportunities for launching a social enterprise business or a business with a social impact.

In your report, you should appraise in detail each section of the business model canvas. The report should also include a brief discussion of any two (2) legal issues relating to starting and operating the business.

The report should include a brief competitor analysis. The report should also demonstrate an understanding and a detailed description of the revenue stream and the cost drivers.

The report should deal with the assessment criteria for admission into the programme, namely:-

• Uniqueness of business concept

• Feasibility of the business model

• Strength of management team

• Potential market value

• Working prototype*

• Social impact (preferred)

BUS357 Copyright © 2022 Singapore University of Social Sciences (SUSS) Page 8 of 10

ECA – January Semester 2022

The Cost of Capital (Weighted Average Cost of Capital, WACC) formula is: = ∗ + ∗ ∗ ( − )

The ECA shall be typed in Times New Roman font size 12 with 1.5-line spacing and block format. All graphs and tables must be numbered. There should be in-text referencing for all references. All students have to follow the report format provided in this document.
You are free to conduct library research and other types of research during the writing of the report.
State clearly any assumptions you make. However, note the information given to you by the clients (Kareem and Jimmy). The maximum capital outlay they have is only $12,000/-. It is unlikely that they would be able to obtain any bank loans. One of the reasons they are excited about joining the Alibaba Cloud – SUSS Certificate in Entrepreneurship is the opportunity to obtain funding/investment.
The depreciation rate for any capital investment is a straight line over three (3) years.

(* For this, you can either have a prototype or explain the prototype and what is required to get the prototype.)
(65 marks)

GuidelinesWhere:
Re = Cost of Equity
Rd = Cost of Debt
E = Funding from Equity

D = Funding from Debt-Loans V = E + D (i.e. Total Funding)

E/V = Percentage % of Total Financing that is Equity D/V = Percentage % of Total Financing that is Debt Tc = Corporate Tax Rate *
*Specific Tax Exemptions, Credits & Reliefs (e.g., Tax Exemption Scheme for New Start-Up Companies), Concessions, Rebates, Loss-Carrying Forward and similar Schemes are to be ignored in computations

If any other WACC formula is used, NO marks will be awarded.

6. Report length should not exceed 3,000 words. The Quality of content is more important than the length of the report.

BUS357 Copyright © 2022 Singapore University of Social Sciences (SUSS)

ECA – January Semester 2022

Page 9 of 10

SECTION B (Total 25 marks)

Prepare a video recording of the presentation of at least 3 minutes but not exceeding 6 minutes. There are two methods for ECA video assignment submission; either Record Media or Upload Media. For Upload Media, please note that your file size should be no more than 500MB and the format is in .mp4.
(25 marks)

SECTION C (Total 10 marks)

Prepare a set of PowerPoint presentation slides upon which the video presentation is based.
Please note that the PowerPoint must be converted to PDF before submission to Canvas.
(10 marks)

Related: Your company, whether it’s a startup you created or one based on the snack food company scenario, will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year. Be sure to follow the guidelines, whether you chose the snack food company or your own startup company. SECTION 1: MARKETING PLAN AND SALES STRATEGY In MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you: Revise the company’s

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